Cambio
Periods, proud and powerful.
Category
Branding + UI/UX + Shopify + WhatsApp Chatbot
Sector
Feminine Hygiene / Health & Wellness
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The Challenge
In a country where menstrual hygiene is still whispered about and wrapped in black plastic, Cambio set out to do the unthinkable — make periods proud. The goal was bigger than launching a product line. It was about creating a movement. A voice. A sisterhood. And that meant building not just a brand, but a presence bold enough to break generations of stigma.
What We Did
We started at zero — branding, packaging, UI/UX, and then the Shopify store that carried it all. The identity was built to be unapologetically vibrant. No blues in place of red. No hiding. No filters. Just bold storytelling wrapped in clean design. We introduced a subscription system tailored to natural cycles and backed it with a WhatsApp chatbot that wasn’t pushy — just present, like a big sister checking in. One nudge at the right time. One tap to reorder. One smile when the box arrived.
The Outcome
Cambio didn’t just launch. It landed. With design that radiated confidence and tech that supported real habits, the brand quickly became more than a product. It became a feeling — of pride, of community, of comfort. And for a category that’s long stayed in the shadows, Cambio turned on the lights.