Home Amorada
Quiet design. Loud conversions.
Category
Photography + UI/UX + Shopify Development + SEO
Sector
Home & Living
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The Challenge
Not every brand needs a disruptive story. Some just need to get the essentials right — and do them beautifully. Home Amorada didn’t arrive trying to reinvent the home decor industry. It simply believed that comfort, quality, and aesthetics shouldn’t be a luxury. Quietly confident in its products — luxe linens, handcrafted tableware, thoughtful bath accents — the brand wanted a digital presence that spoke with the same quiet confidence.
What We Did
We started with the fundamentals. Each product was photographed with an editorial lens — not over-styled, but presented just the way you’d want to see it at home. The website was designed to be light-touch and inviting. Built on Shopify, with a navigation system that moved as naturally as a walk through a well-laid-out living space. For SEO, we didn’t chase volume — we embedded relevance. From product-level queries to seasonal gifting and long-tail lifestyle searches, every page was crafted to show up where intent lived.
The Outcome
There was no dramatic before-and-after — only a quiet, steady rise. A site that felt honest and well-made, just like the brand. Traffic grew through product-specific search. Organic conversions followed. Return rates stayed low. Home Amorada wasn’t built to be loud — but it didn’t need to be. It was built to be found, experienced, and remembered.