The Eyewear Project
Where bold design meets bold vision.
Category
UI/UX + Web Development
Sector
Eyewear / D2C
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The Challenge
In a market where eyewear is still treated as a medical necessity, The Eyewear Project was building something else entirely — frames as statements, collections as cultural drops. But how do you get someone to buy eyewear online in India, where touch-and-try is still gospel?
What We Did
We designed a digital experience that didn’t just show eyewear — it staged it. Every interaction was built to reflect the boldness of the brand’s collections. Whether it was the Nawab’s line or the Innovators edit, the UI made each one feel like a limited-edition drop. Built on Next.js, styled to be unapologetically maximal — the site became a scrollable boutique, not a catalogue.
The Outcome
A web experience as confident as the brand itself. The narrative was crisp, the visuals bold, and the journey personal. For a product that had to be felt to be desired, we created a space that made people feel just enough to want to buy.