Trishul Defence
From scattered clicks to mission-ready conversions.
Category
Strategy + UI/UX + SEO + Website Development
Sector
Education / Defence Coaching
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The Challenge
When Trishul Defence Academy approached us, their digital presence was split across three different websites—two built on Bootstrap and one WordPress blog on a subdomain. The problem? High blog traffic wasn’t converting. User journeys were scattered. The brand identity lacked cohesion. Even their primary website had once been compromised, leading to reactive patchwork solutions that diluted their digital impact.
What We Did
We didn’t just build a website—we built clarity. Every piece of content across the three platforms was audited, mapped, rewritten, and optimized. We developed a single, unified platform on Next.js with a simplified yet strategic navigation. The blog was moved from a subdomain to a subdirectory, ensuring SEO equity finally flowed in the right direction.
Pages were merged or split based on keyword strategy. Cannibalization was cleaned. Redirects were carefully implemented. Every decision was equal parts SEO, UX, and tech. The visual identity was revamped too. We retained the classic army green for recognition—but introduced a bold navy blue to make the brand feel modern, focused, and memorable.
The Outcome
Conversions shot up. Performance improved. The brand finally felt like one unified force instead of scattered outposts. From a patchy multi-domain presence to a singular high-performing platform, Trishul Defence Academy’s new digital home is built to serve—just like the institution itself.