SEO in the Age of AI: What’s Changing & How to Stay Visible
What’s Changing in Search
Search engines and AI platforms are reshaping how people discover brands.
Google AI Mode and Bing Copilot generate answers directly at the top.
LLMs like ChatGPT and Perplexity are becoming search destinations themselves.
CTRs on traditional search results are dropping where AI summaries appear.
AI relies on trusted websites to provide answers—if you’re not optimized, you’re not visible.
Want to know if your brand is showing up in AI results?
What Still Matters (Core SEO Fundamentals)
Despite the changes, the foundations of SEO have never been more critical:
- Authoritative content that answers real questions.
- Fast, user-friendly websites that signal trust.
- Clear brand authority with consistent schema and naming.
- Structured answers (FAQs, lists, guides) that AI can quote.
- Authoritative content that answers real questions.
What’s Outdated / No Longer Needed
We help you avoid wasting effort on outdated tactics:
- Deprecated schema types retired by Google in 2025.
- Thin or scaled AI-generated content that risks penalties.
- “Parasite SEO” tactics that Google is actively cracking down on.
- Deprecated schema types retired by Google in 2025.
What We’re Doing for Our Clients
- AI-Ready Content → concise answer blocks, scannable formats.
- Entity & Authority Building → schema + brand consistency.
- Technical Strength → Core Web Vitals, crawl paths, site UX.
- Topic Depth & Clusters → hubs that position brands as go-to references.
- AI Visibility Guidance → llms.txt + AI-digestible content.
- Measurement & Tracking → monitoring AI Mode performance and citation share.
Ready to adapt your SEO for AI?
Future-Ready SEO
AI is no longer on the horizon—it’s here, and it’s already shaping how customers make decisions. The difference between being included or excluded from these new answers comes down to preparation.
We’re helping brands secure visibility across Google, Bing, and even LLM platforms like ChatGPT and Perplexity.
If you’d like to explore how this applies to your business, let’s talk.